Give them "the facts" rather than general information.
When you say "long lasting" or "have been used by more than 900 people", do you think you're prospects will be believe that?
Chances are, they won't.
The description you just gave them are too broad and general.They need evidence that your product really works, not just some random statement that ANYONE could easily come up with.
But if its fact, its fact!!.
Lets say you're selling a car, mention in your ad that your car's engine emits 54.4% more power compared to other cars, rather than saying that your car's engine is powerful.
So do a research on your product and get your facts right!!
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