Have a look at this video made by marketing expert, Steve Mills.
Again, it stresses on the importance of choosing the right title for your advert and selling people solutions to their problems.
Happy viewing:
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Tuesday, May 20, 2008
Saturday, May 17, 2008
Advertising Tip 5
Give them "the facts" rather than general information.
When you say "long lasting" or "have been used by more than 900 people", do you think you're prospects will be believe that?
Chances are, they won't.
The description you just gave them are too broad and general.They need evidence that your product really works, not just some random statement that ANYONE could easily come up with.
But if its fact, its fact!!.
Lets say you're selling a car, mention in your ad that your car's engine emits 54.4% more power compared to other cars, rather than saying that your car's engine is powerful.
So do a research on your product and get your facts right!!
When you say "long lasting" or "have been used by more than 900 people", do you think you're prospects will be believe that?
Chances are, they won't.
The description you just gave them are too broad and general.They need evidence that your product really works, not just some random statement that ANYONE could easily come up with.
But if its fact, its fact!!.
Lets say you're selling a car, mention in your ad that your car's engine emits 54.4% more power compared to other cars, rather than saying that your car's engine is powerful.
So do a research on your product and get your facts right!!
Tuesday, May 13, 2008
Advertising Tip 4
Sell them a "solution" not prevention.
When was the last time you went and see a doctor?
I bet it was when you were feeling a bit unwell or sick at that time, wasn't it?
Have you ever been to see a doctor just because you wanted some advise on how to PREVENT a disease rather than asking for a cure?Maybe but most likely, NO.
The same rule applies here in advertising.
Sell your prospects the "cure" for their problem and they'll get hooked to it.
Of course they say that prevention is better than cure, but that's just human nature.
We only find help once an event has happened to us.May it be financial, personal or business related problems.
So when you're writing up an advert, tell them that your product have the solution to their problem...and i guarantee that they'll come to you..best of luck.
When was the last time you went and see a doctor?
I bet it was when you were feeling a bit unwell or sick at that time, wasn't it?
Have you ever been to see a doctor just because you wanted some advise on how to PREVENT a disease rather than asking for a cure?Maybe but most likely, NO.
The same rule applies here in advertising.
Sell your prospects the "cure" for their problem and they'll get hooked to it.
Of course they say that prevention is better than cure, but that's just human nature.
We only find help once an event has happened to us.May it be financial, personal or business related problems.
So when you're writing up an advert, tell them that your product have the solution to their problem...and i guarantee that they'll come to you..best of luck.
Thursday, May 8, 2008
Advertisng Tip 3
What's in it for me?.
Every one of us, me and you, have this same "What's in it for me? " mentality.
I mean why shouldn't we.We have a lot of options out there,so why should we pick a particular product unless it benefits us?.
This next subject that i'm about to discuss, is about the importance of explaining the benefits of using your product to your potential customers.
You have to tell them early rather than late in the advert about how THEY will benefit by using your product.
Giving information is one thing, but convincing them to use your product is another.
Probably more important as you're competing with other similar products out there.
So how do you do this?
-Simply explain to them the benefits of using your product.
-Offer them discounts.
-Send them free gifts...
Just recently. Malaysian Airline System (MAS) offered a "zero" fee airline ticket...
How could anyone top that?
...we'll what Air asia did was to come up with a new ad which said "LOWER than Zero fee".
(they compared the cost for airport taxes between MAS and the low cost airport fee of Air Asia)
..smart move eh?
So which ad would you click now?
Why? Because it benefits us.
We're not sellfish, we're just going for the best deals....
So think about this whenever you're writing up your ad...
" What's in it for me?"
Every one of us, me and you, have this same "What's in it for me? " mentality.
I mean why shouldn't we.We have a lot of options out there,so why should we pick a particular product unless it benefits us?.
This next subject that i'm about to discuss, is about the importance of explaining the benefits of using your product to your potential customers.
You have to tell them early rather than late in the advert about how THEY will benefit by using your product.
Giving information is one thing, but convincing them to use your product is another.
Probably more important as you're competing with other similar products out there.
So how do you do this?
-Simply explain to them the benefits of using your product.
-Offer them discounts.
-Send them free gifts...
Just recently. Malaysian Airline System (MAS) offered a "zero" fee airline ticket...
How could anyone top that?
...we'll what Air asia did was to come up with a new ad which said "LOWER than Zero fee".
(they compared the cost for airport taxes between MAS and the low cost airport fee of Air Asia)
..smart move eh?
So which ad would you click now?
Why? Because it benefits us.
We're not sellfish, we're just going for the best deals....
So think about this whenever you're writing up your ad...
" What's in it for me?"
Tuesday, May 6, 2008
Advertising Tip 2
For my second tip, we'll be discussing about the importance of creating "eye catching" titles on your advert.
How do you that?
Remember, the advert that you send out could be one out of the thousand ads (or more) that you're competing against...so you have to try and be a bit different to have the upper hand.
When creating an Ad title, you have to make it sound "catchy". Try to bring out the reader's curiousity towards your Ad.
Let's say you're trying to sell a camera.
The first ad says:
Camera for sale.Take pictures with this camera.
The second ad says:
Capture crystal clear pictures all the time, everytime!!.
Now you tell me, which advert sounds more interesting?
Trial and error is the only way that you can start improvising your "Ad Title Creating Technique".
Monitor the amount of clicks that you can get with a certain ad title and try experimenting it with another and see which one earns you the most clicks.
But once you've obtain the best title for your ad...don't stop there.
Try to come up with other creative ad titles in the future so that u maintain people's interest.
How do you that?
Remember, the advert that you send out could be one out of the thousand ads (or more) that you're competing against...so you have to try and be a bit different to have the upper hand.
When creating an Ad title, you have to make it sound "catchy". Try to bring out the reader's curiousity towards your Ad.
Let's say you're trying to sell a camera.
The first ad says:
Camera for sale.Take pictures with this camera.
The second ad says:
Capture crystal clear pictures all the time, everytime!!.
Now you tell me, which advert sounds more interesting?
Trial and error is the only way that you can start improvising your "Ad Title Creating Technique".
Monitor the amount of clicks that you can get with a certain ad title and try experimenting it with another and see which one earns you the most clicks.
But once you've obtain the best title for your ad...don't stop there.
Try to come up with other creative ad titles in the future so that u maintain people's interest.
Advertising Tip 1
Hi everyone,
In the next following posts, i will be discussing various advertising techniques that you may use to increase sales of your products or services.So here it goes...
Advertising tip no.1: Information, Information, Information.
In the cyberworld, everyone's looking for information.
When they go on the net, there's always something that they're looking for.
To understand about the psychology of advertisement, always try putting yourself as the user.
Lets ask ourselves...Why do we use the internet?
Because the internet contains most of the information that we need.
Each and every one of us have different needs.
So its suffice to say that information is the key to any successful advertising.
Therefore, try applying this concept whenever you're creating an advert.
Give as much information as you can about your product and try not to hide anything from the consumer.
The more information you give, the more likely the prospect will be interested in purchasing your product or services.
If you're advertisement is vague and difficult to understand, people will start loosing interest really quick...and you'll end up loosing a prospect.
So remember...when writing up an advertisement, make it short, simple but straight to the point.
The more information, the better.
In the next following posts, i will be discussing various advertising techniques that you may use to increase sales of your products or services.So here it goes...
Advertising tip no.1: Information, Information, Information.
In the cyberworld, everyone's looking for information.
When they go on the net, there's always something that they're looking for.
To understand about the psychology of advertisement, always try putting yourself as the user.
Lets ask ourselves...Why do we use the internet?
Because the internet contains most of the information that we need.
Each and every one of us have different needs.
So its suffice to say that information is the key to any successful advertising.
Therefore, try applying this concept whenever you're creating an advert.
Give as much information as you can about your product and try not to hide anything from the consumer.
The more information you give, the more likely the prospect will be interested in purchasing your product or services.
If you're advertisement is vague and difficult to understand, people will start loosing interest really quick...and you'll end up loosing a prospect.
So remember...when writing up an advertisement, make it short, simple but straight to the point.
The more information, the better.
Sunday, May 4, 2008
History of Pixel Ads
Here's a bit of history about the origin of Pixel Ads..
Pixel advertising gained popularity in the last quarter of 2005 when British student Alex Tew created a website named the The Million Dollar Homepage, and solicited advertisers to buy ad space measured in pixels on the homepage.
The price was set at $1 USD per pixel, and there were 1 million pixels of space available.
In approximately five months all of the ad space was sold and Tew had made over one million dollars.
This made news worldwide and gained public and business interest in pixel ads.
Pixel advertising gained popularity in the last quarter of 2005 when British student Alex Tew created a website named the The Million Dollar Homepage, and solicited advertisers to buy ad space measured in pixels on the homepage.
The price was set at $1 USD per pixel, and there were 1 million pixels of space available.
In approximately five months all of the ad space was sold and Tew had made over one million dollars.
This made news worldwide and gained public and business interest in pixel ads.
Introducing Pixel Ads
We offer a free service whereby website publishers/bloggers could promote their website using pixel ads.
What are pixel ads?
Pixel advertising is a form of display advertising on the web, in which the cost of each advertisement is calculated dependent on the number of pixels it occupies.
However, your pixel ads here at Iklansesamainsan.com can be submitted for FREE (Maximum 100 x 100 pixels please)
Examples of pixel ad images that you may use:
1) Company logo or symbol
2) Your own photo
3) Banner
Click here to see an example of a complete pixel ad screen.
Why advertise with us?
Your pixel ads will remain on our website forever.
Furthermore, the pixel ads will appear EVERYTIME a visitor does a Google search on our website.
Try it out yourself:
1) Go to our website at http://www.iklansesamainsan.com
2) Type a "search word" onto the Google search bar found on our main page.
3) You will find that the pixel ad board will appear just below the search result.
Giving more exposure to your blogs.
And did we mention that it's FREE to join? So be quick before we run out of pixel ad space!!
To join, just click on the "free pixel ad for bloggers" link on your right and start sending your pixel ad today.
There's nothing to lose here people!!
What are pixel ads?
Pixel advertising is a form of display advertising on the web, in which the cost of each advertisement is calculated dependent on the number of pixels it occupies.
However, your pixel ads here at Iklansesamainsan.com can be submitted for FREE (Maximum 100 x 100 pixels please)
Examples of pixel ad images that you may use:
1) Company logo or symbol
2) Your own photo
3) Banner
Click here to see an example of a complete pixel ad screen.
Why advertise with us?
Your pixel ads will remain on our website forever.
Furthermore, the pixel ads will appear EVERYTIME a visitor does a Google search on our website.
Try it out yourself:
1) Go to our website at http://www.iklansesamainsan.com
2) Type a "search word" onto the Google search bar found on our main page.
3) You will find that the pixel ad board will appear just below the search result.
Giving more exposure to your blogs.
And did we mention that it's FREE to join? So be quick before we run out of pixel ad space!!
To join, just click on the "free pixel ad for bloggers" link on your right and start sending your pixel ad today.
There's nothing to lose here people!!
Lots and lots of Freebies
You may have noticed on the right hand side of this blog contains a list of freebies specially prepared for you.
The latest addition to our freebies are the free SEO tools.
SEO stands for search engine optimization.
Many new internet users are not aware about the importance of optimizing their website for the search engines.
It is a known fact that 40% (if not more) of all internet users worldwide uses the search engine to find whatever they're looking for.Two of the top search engines would be Google and Yahoo.
So it makes perfect sense for web publishers to optimize their website in order to get good rankings on these search engine.
So give it a go...try out our free SEO tools and start optimizing your website.
There's no point having a website if no one knows that your website exist...think about it.
The latest addition to our freebies are the free SEO tools.
SEO stands for search engine optimization.
Many new internet users are not aware about the importance of optimizing their website for the search engines.
It is a known fact that 40% (if not more) of all internet users worldwide uses the search engine to find whatever they're looking for.Two of the top search engines would be Google and Yahoo.
So it makes perfect sense for web publishers to optimize their website in order to get good rankings on these search engine.
So give it a go...try out our free SEO tools and start optimizing your website.
There's no point having a website if no one knows that your website exist...think about it.
Friday, May 2, 2008
Website Creation
For those of you who are new to the internet, we also offer a website creation service.
What's included in our website creation package:
What's included in our website creation package:
| 1) We help build your website from scratch. 2) We provide an efficient purchasing system on your website. 3) We offer advise on how to promote your website. |
| 4) We provide website optimization for your website so that it becomes search engine friendly 5) You get free domain and hosting forever (Your website will be hosted under our website) Although you may choose to have your own domain name later on. |
| For more information about this service go to: http://webjualan.sesamainsan.com/ |
Banner Creation
Ok, so you have a website.But how are you going to promote it?
How bout having an "eye catching" banner?
That'll surely attract visitors to your website, than just using plain text advertisement.
But making banners can be time consuming, and you probably need some graphic skills to do this as well.
Let us worry about that...
At Iklan Sesamainsan, we also offer a banner creation service on our website.
There are three banner sizes to choose from:
120 x 43 pixels:
125 x 125 pixels:
468 x 60 pixels:
You can view some sample banners HERE
Just tell us the sort of design that you want on your banner and we'll try our best to meet those requests.
To get your banners, click HERE.
(Please note that the cost of making you banner DOES NOT include having your banner advertised on our website.)
How bout having an "eye catching" banner?
That'll surely attract visitors to your website, than just using plain text advertisement.
But making banners can be time consuming, and you probably need some graphic skills to do this as well.
Let us worry about that...
At Iklan Sesamainsan, we also offer a banner creation service on our website.
There are three banner sizes to choose from:
120 x 43 pixels:
125 x 125 pixels:
468 x 60 pixels:
You can view some sample banners HERE
Just tell us the sort of design that you want on your banner and we'll try our best to meet those requests.
To get your banners, click HERE.
(Please note that the cost of making you banner DOES NOT include having your banner advertised on our website.)
Why advertise with us? (2)
The other reason to advertise with us is that our website is highly optimized both in Google and Yahoo Search Engines.
Just type the phrase "ruang iklan malaysia" on Google or Yahoo, and our website will come up on the very first page!! (out of 550,000 other websites).
I have also invested in Yahoo for this website and as a result, our website are being crawled every 7 days.
What does all this mean to you?
It means that the content of our website is "refreshed" every week and there's nothing more that a search engine loves other than a website with updated content.
Therefore, if you were to send an advertisement on our website, there is a higher chance that visitors may find your advert when they type a certain keyword on either of these 2 major search engines.
Just type the phrase "ruang iklan malaysia" on Google or Yahoo, and our website will come up on the very first page!! (out of 550,000 other websites).
I have also invested in Yahoo for this website and as a result, our website are being crawled every 7 days.
What does all this mean to you?
It means that the content of our website is "refreshed" every week and there's nothing more that a search engine loves other than a website with updated content.
Therefore, if you were to send an advertisement on our website, there is a higher chance that visitors may find your advert when they type a certain keyword on either of these 2 major search engines.
Why advertise with us?
We are aware that there are hundreds if not thousands of advertising websites available on the internet.
But we're different from them...how?
First of all, "Hits".
The most important thing to consider when advertising, is to choose a website that gets a lot of daily hits.
If a website doesn't get many hits to their website, this will render your advertisement useless.
Our website gets about 20,000-40000 hits a day (and growing each day) as u can see here:
So how can we get so many hits each day?
It's because our website offers something for everyone.
People are always looking for something when they surf the net.
We offer them the opportunity to find these things on our website whatever this "thing" might be, through our Classifieds.
Secondly, we practice viral marketing techniques that help propel our website throughout the net.
This includes offering free banner exchange and free traffic exchange to our visitors.
We have also recently started our very own "Topsites". So watch this space!!
Thirdly, we also offer a free affiliate program to our visitors where we offer 20% comission for every sale our affiliate makes. (Click here to join)
All of the methods above has helped our website grow into large proportions.
Hence the name "Viral Marketing"
(Advertising that propagates itself by web visitors’ use of a web sites feature or service.)
And the benefit of this comes back to YOU, our Ad user.
With more hits we get on our website, the more likely that you're Ad will be seen by other internet users...does that make sense?
But we're different from them...how?
First of all, "Hits".
The most important thing to consider when advertising, is to choose a website that gets a lot of daily hits.
If a website doesn't get many hits to their website, this will render your advertisement useless.
Our website gets about 20,000-40000 hits a day (and growing each day) as u can see here:
So how can we get so many hits each day?
It's because our website offers something for everyone.
People are always looking for something when they surf the net.
We offer them the opportunity to find these things on our website whatever this "thing" might be, through our Classifieds.
Secondly, we practice viral marketing techniques that help propel our website throughout the net.
This includes offering free banner exchange and free traffic exchange to our visitors.
We have also recently started our very own "Topsites". So watch this space!!
Thirdly, we also offer a free affiliate program to our visitors where we offer 20% comission for every sale our affiliate makes. (Click here to join)
All of the methods above has helped our website grow into large proportions.
Hence the name "Viral Marketing"
(Advertising that propagates itself by web visitors’ use of a web sites feature or service.)
And the benefit of this comes back to YOU, our Ad user.
With more hits we get on our website, the more likely that you're Ad will be seen by other internet users...does that make sense?
Paid Ads.
Besides offering free Ad space, we also offer paid Ad space at a very affordable price.
Our prices are very reasonable and will be used to maintain the on going cost of this website.
The following are the paid Ads on offer:
1) Side banner
2) Hot Ads
3) Banner rotation
4) Unrotating banner
A detailed explanation for each of these ad space can be found here:
http://www.sesamainsan.com/paidads.html
Post Free Ads
This one is self explanatory.
Our website offer users to post their Ads for free.
We have 16 main categories and over 100 subcategories to choose from.
Your ad can be from making an announcement about your new website to promoting your products or services.
All you need to do is register free on our page:
http://www.iklansesamainsan.com/RC/register.asp
Just verify your e-mail and you're all set to start posting ads on our website.
You can send an unlimited number of Ads and it will remain on our website for 30 days.
Once your ad expires, we will send you an e-mail reminder to ask if you would like to continue your ad with us.
So start sending those ads today!!
Our website offer users to post their Ads for free.
We have 16 main categories and over 100 subcategories to choose from.
Your ad can be from making an announcement about your new website to promoting your products or services.
All you need to do is register free on our page:
http://www.iklansesamainsan.com/RC/register.asp
Just verify your e-mail and you're all set to start posting ads on our website.
You can send an unlimited number of Ads and it will remain on our website for 30 days.
Once your ad expires, we will send you an e-mail reminder to ask if you would like to continue your ad with us.
So start sending those ads today!!
Explanation of services
Advertising is a well known strategy to promote your product or services.
At Iklan Sesamainsan, we have come up with various methods of advertising focused on promoting your business online.
In the next few posts, i will explain in detail about each of the ad services that we offer at Iklan Sesamainsan.
So watch this space!!
At Iklan Sesamainsan, we have come up with various methods of advertising focused on promoting your business online.
In the next few posts, i will explain in detail about each of the ad services that we offer at Iklan Sesamainsan.
So watch this space!!
Welcome Everyone
I would like to wish everyone a warm welcome to our blog.
Thanks for visiting.
Have a great day.
Thanks for visiting.
Have a great day.
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