What's in it for me?.
Every one of us, me and you, have this same "What's in it for me? " mentality.
I mean why shouldn't we.We have a lot of options out there,so why should we pick a particular product unless it benefits us?.
This next subject that i'm about to discuss, is about the importance of explaining the benefits of using your product to your potential customers.
You have to tell them early rather than late in the advert about how THEY will benefit by using your product.
Giving information is one thing, but convincing them to use your product is another.
Probably more important as you're competing with other similar products out there.
So how do you do this?
-Simply explain to them the benefits of using your product.
-Offer them discounts.
-Send them free gifts...
Just recently. Malaysian Airline System (MAS) offered a "zero" fee airline ticket...
How could anyone top that?
...we'll what Air asia did was to come up with a new ad which said "LOWER than Zero fee".
(they compared the cost for airport taxes between MAS and the low cost airport fee of Air Asia)
..smart move eh?
So which ad would you click now?
Why? Because it benefits us.
We're not sellfish, we're just going for the best deals....
So think about this whenever you're writing up your ad...
" What's in it for me?"
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